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Promotion, Schuhmotion. Where should I place my Ad?

How Exposed Are You?

 

You've published a book and you want to make it a best seller. You decide to take out an ad. But the plethora of sites offering ads is mind-boggling. How do you know how much exposure you'll get? Web ads are everywhere and the big boys have got it down to an art. They know how much to bid for ad placement and how much to price it, based on demographics and quantity of readers. But what are you doing to do with your limited ad budget?

 

Website Rankings to the Rescue

 

Checking out website rankings will help you make an informed decision. Many ranking companies exist out there. But the two big ones are Google PageRank and Alexa Analytics (owned by none other than Amazon).

 

PageRank is a bit difficult to understand because it deals with traffic in and traffic out. Even Google.com has only a 9/10 because traffic comes in and leaves. Twitter.com has as 10/10.

 

Alexa ranking is easy peasy. The lower the number, the more frequently visited the page is. Google.com, not surprisingly is Alexa ranked #1 in both Worldwide (WW) and US. Twitter, by comparison is #8 WW and #10 US. What it means is that more people visit Google.com but don't tend to stick around as much as Twitter.com.

 

Amazon.com is PageRank 9/10, Alexa: 10 WW and 5 US.

 

Okay, enough about the big sites. Let's take a look at some popular Book Marketing Sites for Indie Authors. (Note: the data is only valid as of the date this blog post was drafted):

 

  1. Pixel of Ink - PageRank 4/10 Alexa: 14,126 WW 2796 US
  2. EreaderNewsToday - PageRank 4/10 Alexa: 17,770 WW 3358 US
  3. Kindle Nation Daily - PageRank 4/10 Alexa: 41,377 WW 7988 US
  4. World Literary Cafe - PageRank 4/10 Alexa: 81,910 WW 16,598 US
  5. ePublishaBook - PageRank 2/10 Alexa: 200,081 WW 69,251 US
  6. DigitalBookToday - PageRank 3/10 Alexa: 321,475 WW 87,107 US
  7. the Kindle Book Review - PageRank 2/10 Alexa: 488,440 WW 80,686 US
  8. KindleMojo.com - PageRank 2/10 Alexa: 1,310,431 WW 322,583 US
Okay, enough numbers. How many hits will you expect a day on these sites? It is almost impossible to tell unless you are the site owner. I've had really good success with the World Literary Cafe Social Media Book Buzz, getting over two thousand reads a day when I'm featured on the front page.
 
The question is, how much do you have to pay to get the exposure? I can't answer this, but I can point you to tools that will help you make an informed decision. The two I use are WebQuantified and Alexa. So go ahead, download the tools and install them in your browser, and good luck with your choice of ad placement.

 

 

Article written by Rachelle Ayala. Rachelle Ayala is the author of Michal's Window, a provocative love story involving King David. Available at Amazon,Barnes &Noble, and Google Play

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